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Business Research Case Study (The US Quick Service Restaurants Market)

CLIENT:

A US-based corporate with multiple businesses was looking for opportunities in the US Quick Service Requirement (QSR) industry

BUSINESS PROBLEM DEFINITION:

Client was exploring opportunities in QSR segment in the US

VALUEADD SOLUTION:

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KEY CLIENT ADVANTAGES:

  • An insightful comparison of setting up a franchisee of well-established brands v/s an independent QSR
  • A go-to-market plan including size of operations, locations, and # of outlets
  • Cost-effective research solution

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